No. 3002-100 - EASY Sales Course

2011-01-01 - 2013-12-31

Course #

3002-100

Target group

  • New sales employees
  • Professional Sales/Marketing people
  • Executives in Sales & Distribution

Prerequisites

Administration of Windows PCs and basic networking

Duration

2 days

Fee

€ 1,150 per person (plus sales tax/VAT and overnight accommodation)

Contents

Topics

Day: 1 - Block 1 - The ECM/DMS market

Chapter 1

  • ECM - What's this?
  • Topical differentiation between DMS and ECM
  • How do users perceive the topic of ECM? - What's required?
  • How do you convey the "added value ECM" correctly?

Chapter 2

  • ECM - The German market
  • Developing the ECM market on the manufacturer side
  • Developing the ECM market on the user side
  • Outlook 2012 - Trends and predictions of market developments for the next three years

Day 1 - Block 2 - Comparing competition

  • Looking at the market - Who are the global players as perceived by the users?
  • Which part do Microsoft and SAP play from the user's viewpoint?
  • How is EASY perceived through neutral consulting firms in the industry?
  • What could be the possible competitive edge of EASY ?

Day 1 - Block 3 - Basic information on EASY SOFTWARE

Basic information on sales work with EASY products, and cooperation with EASY:

  • EASY SOFTWARE AG - About the company
  • Sales organization and sales & distribution channels
  • Project protection procedure
  • Your Sales contact persons
  • The EASY ENTERPRISE license model
  • Price list and price structure
  • EASY partner certification
  • Sales support from EASY

Basic information on the product and solution suite - The EASY product base:

  • Overview of the product base
  • Basic technologies and architecture
  • From the product to the solution
  • Introducing sales@vision
  • How do you present the EASY solution suite?

Day 2 - EASY solution business - What do you need to consider for sales & distribution?

Chapter 1

  • EASY solution business
  • Brief introduction to the solution business topic / common definition.
  • Which questions need to be asked to put the customer on to the ECM path?
  • How do you arouse the customer's interest in the EASY solution suite?
  • How do you introduce EASY SOFTWARE to your customer?

Chapter 2

  • What do you need to consider for sales?
  • How do you prepare proposals properly?
  • Are requests for bid answered correctly?
  • Examples based on anonymous actual documents

Chapter 3

  • Workshop on USP

Chapter 4

  • Workshop on ROI

Phase 1 -Theory

  • Introduction to the topic of looking at ROI, by the presenter
  • Methods of looking at ROI
  • What should be considered ?
  • Arguments presented to the customer

Phase 2 - Practical sample

  • Illustrating a look at ROI based on suitable tools by the presenter
  • Discussion & feedback